Attainable : a goal that is possible

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16. Cost per acquisition (CPA) CPA shows your company's average cost to acquire each new buyer from your Digital Marketing campaigns . 17. Return on Investment (ROI) ROI shows how much profit your company makes compared to how much it invests in Digital Marketing campaigns. 18. Churn rate The churn rate indicates how many customers stop doing business with your company over a certain period of time. Tip: Digital Marketing Metrics and Indicators: learn how to use them How to set goals for your KPIs A tip to make it easier to choose goals for

your KPIs is to keep the English acronym SMART in your head ! When translating this acronym loosely, the word "smart" could be a great match for what SMART means in this context — especially since, in practice, the acronym  Middle East Mobile Number List points to five fundamental elements for any effective goal : Specific : an obvious goal, which makes explicit the type of indicator needed to measure its progress; Measurable : a goal that can be calculated, counted, or quantified with exact numbers or percentages to indicate success or failure;  to achieve based on the current state of the business; Realistic : a goal that takes into account the current limitations of your business; Timely : a goal with a beginning, middle and end — a clear beginning and a limited deadline.




Try choosing your goals and KPIs in a simple process , designed to measure exactly what needs to be tracked without getting distracted by indicators that seem more charming or that are popular for the strategy of other Internet businesses! Also take a look at the current data from all your platforms (website, social networks, Email Marketing and others) to get an idea of ​​which aspects of your business need to be improved and which already give clues about what you are doing correctly to make your company's goal a reality .