With Employees is No Easy Task

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The way work is done. In Africa, mobile phone operators are becoming more funded than banks. Mock's fellow president then offered three simple approaches he and his colleagues developed to help executives think about how their companies engage with customers in the digital world. Focus on content, experience or platform. Will says that when a company moves from a (physical) location to an (online) space, you have to be the best, or as good as the best. Companies with clunky platforms will be compared to the best platforms, regardless of whether they offer competing products or services. Likewise, the customer experience must be the best the network has to offer. The content product and information.


Not just the media, must also be the best. Will advises companies to focus on one, start with and make it world-class. About the Author Michael Fitzgerald is a contributing editor to MIT Sloan Management Review. Tags: Business Model Innovation Customer Satisfaction Internet Strategy Online Business More Job Function Email List Good Questions Like This Elizabeth Heichler Benefits and Risks Is Your Project Ready for Third-Party and Generative AI? Prepare? Harnessing Generative Artificial Intelligence for Marketing: Harvard Business School You must be logged in to post a comment. How Starbucks went digital Two Starbucks executives, chief digital officer and chief information officer, explain how they work closely.



Tgether to implement the coffee giant's customer-centric approach to technology. Adam Brotman and Curt Garner Interviewed by Michael Fitzgerald Year Month Day Reading Time: Minutes Topics Management Technology Business Models Digital Marketing Premium Services Subscribe Access and Share What to Read Next Add a Cybersecurity Professional to Your Board of Directors What questions managers should be asking about AI models and data sets Are ubiquitous stores the new face of retail.